Privacy Policy
Effective August 26, 2021
Last updated: August 26, 2021
This statement is designed to inform our site visitors (“you,” “your”) of Heather Penny’s (“Heather,” “we,” “us,” and/or “our”) policy on our tools, what data we collect and why we collect it.
Changes in Our Privacy Policy: This Privacy Policy may be updated/changed from time to time. If we decide to change our privacy policy, we will post those changes to this Privacy Policy or other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it.
Our tools, what personal data we collect, and why we collect it
When you interact with us through the site or other services, we may collect Personal Information and additional information from you, as further described below:
- Personal Information You Provide: We collect Personal Information from you when you voluntarily provide such information, such as when you contact us with inquiries or subscribe to our digital content on the website. Therefore, the information requested and collected from you may vary.
- Non-Identifiable Data:When you interact with our website, we receive and store certain personally non-identifiable information. Such information, which is collected passively using various technologies, cannot presently be used to identify you unless it is combined with Personal Information specifically.
Google Analytics: We use Google Analytics to help make our website better. Google Analytics uses cookies/beacons to help analyze how users use our site from the information generated by the cookies/beacons. Learn more about Google Analytics’ Privacy Policy.
G Suite – Google Workspace: We utilize Google Workspace’s secure collaboration and productivity apps for our businesses. Google Analytics’ Privacy Policy.
reCAPTCHA: We utilize Google reCAPTCHA to reduce SPAM and abuse on our website. A “CAPTCHA” is a turning test to tell humans and bots apart—the reCAPTCHA algorithm checks for specific cookies within the user’s browsers. Personal information is used but not limited to cookies, mouse clicks, CSS information, the date, browser language, installed plugins, and javascript objects. Learn more about Google’s Privacy Policy.
Newsletter Opt-In Form: We utilize Bloom and MailChimp to collect your First Name, Last Name, Email address, and IP Address when subscribing to our Newsletter. This tool allows us to send the opt-ed in information to our email provider easily.
MailChimp: We utilize MailChimp as our email provider for marketing. These marketing efforts include but are not limited to: email sends, digital ads, landing pages, and subscription management. If at any time you wish to update your subscription preferences, you may click the “update subscription preferences” link or “unsubscribe from this list” link at the bottom of the last email you received. We also abide by the Anti-SPAM Policy (CAN-SPAM Act), and we take every effort to adhere to the Acceptable Use Policy when utilizing the MailChimp system. Learn more about MailChimp’s Privacy Policy.
Forms: We utilize the built-in DIVI form builder. Data collected through the forms include, but are not limited to, First Name, Last Name, Email Address, Interest Topics for Reaching out, and personal messages (which may include additional personal information if the user submits).
Social Media: We utilize social media to stay up to date and post helpful information and resources. If you have any questions about the Privacy Policies for the various social media platforms which we use, you can find them here:
- Twitter Privacy Policy
- Instagram Privacy Policy
- Facebook Privacy Policy/Data Policy
- LinkedIn Privacy Policy
Spotify + Apple Podcasts: We Utilize Spotify and Apple Podcast to stream Heather Penny’s Podcast. If you have questions regarding their privacy policies, you can learn more about Spotify’s Privacy Policy and Apple Podcast’s Privacy Policy.
Amazon: We utilize Amazon to sell products online. If you have questions regarding Amazon’s Privacy Policy, click here.
Embedded content from other websites: Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website. These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.
Cookies and Tracking Technologies
In providing the services, we may use a technology called “cookies.” A cookie is a piece of information that the server that hosts our sites gives your browser when you access the website or the tools. Our cookies help provide additional functionality to the services and help us analyze the usage of the services more accurately. Certain information collected through the use of cookies may be used to serve you more relevant online advertisements by third parties or us. We may, or a third party may, place and recognize a unique cookie to provide you with a customized experience through different digital channels. Cookies we use include but are not limited to:
- Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.
- Analytical/performance cookies/statistics. They allow us to recognize and count the number of visitors and see how visitors move around our website when using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
- Targeting/advertising cookies/marketing. These cookies record your visit to our website, the pages you have visited, and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.
Necessary (7)
Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.
| Name | Provider | Purpose | Expiry | Type |
|---|---|---|---|---|
| _grecaptcha | This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website. | Persistent | HTML Local Storage | |
| _GRECAPTCHA | This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website. | 179 days | HTTP Cookie | |
| et_bloom_optin_optin_#_#_imp | heatherpenny.com | Pending | 1 year | HTTP Cookie |
| rc::a | This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website. | Persistent | HTML Local Storage | |
| rc::b | This cookie is used to distinguish between humans and bots. | Session | HTML Local Storage | |
| rc::c | This cookie is used to distinguish between humans and bots. | Session | HTML Local Storage | |
| test_cookie | Used to check if the user's browser supports cookies. | 1 day | HTTP Cookie |
Statistics (4)
Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.
| Name | Provider | Purpose | Expiry | Type |
|---|---|---|---|---|
| _ga | Google Tag Manager | Registers a unique ID that is used to generate statistical data on how the visitor uses the website. | 2 years | HTTP Cookie |
| _ga_# | Google Tag Manager | Used by Google Analytics to collect data on the number of times a user has visited the website as well as dates for the first and most recent visit. | 2 years | HTTP Cookie |
| etBloomCookie_optin_1 | heatherpenny.com | Used to determine if the newsletter opt-in form should be displayed. | 1 day | HTTP Cookie |
| S | Sets a unique ID for the session. This allows the website to obtain data on visitor behaviour for statistical purposes. | 1 day | HTTP Cookie |
Marketing (14)
Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.
| Name | Provider | Purpose | Expiry | Type |
|---|---|---|---|---|
| _p_hfp_client_id | Elfsight | Used to implement social platforms on the website. Enables the social platforms to track the users by assigning them a specific ID. | 1 day | HTTP Cookie |
| IDE | Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user. | 1 year | HTTP Cookie | |
| NID | Registers a unique ID that identifies a returning user's device. The ID is used for targeted ads. | 6 months | HTTP Cookie | |
| VISITOR_INFO1_LIVE | YouTube | Tries to estimate the users' bandwidth on pages with integrated YouTube videos. | 179 days | HTTP Cookie |
| YSC | YouTube | Registers a unique ID to keep statistics of what videos from YouTube the user has seen. | Session | HTTP Cookie |
| yt.innertube::nextId | YouTube | Registers a unique ID to keep statistics of what videos from YouTube the user has seen. | Persistent | HTML Local Storage |
| yt.innertube::requests | YouTube | Registers a unique ID to keep statistics of what videos from YouTube the user has seen. | Persistent | HTML Local Storage |
| yt-remote-cast-available | YouTube | Stores the user's video player preferences using embedded YouTube video | Session | HTML Local Storage |
| yt-remote-cast-installed | YouTube | Stores the user's video player preferences using embedded YouTube video | Session | HTML Local Storage |
| yt-remote-connected-devices | YouTube | Stores the user's video player preferences using embedded YouTube video | Persistent | HTML Local Storage |
| yt-remote-device-id | YouTube | Stores the user's video player preferences using embedded YouTube video | Persistent | HTML Local Storage |
| yt-remote-fast-check-period | YouTube | Stores the user's video player preferences using embedded YouTube video | Session | HTML Local Storage |
| yt-remote-session-app | YouTube | Stores the user's video player preferences using embedded YouTube video | Session | HTML Local Storage |
| yt-remote-session-name | YouTube | Stores the user's video player preferences using embedded YouTube video | Session | HTML Local Storage |
Controlling your cookies: In addition, you can generally inform the web services with which our services integrate (such as social buttons, widgets, and other embedded features or content) that you do not want certain information about your webpage visits to be collected. Enabling “Do Not Track” in your web browser settings is an easy way to accomplish this. The “Do Not Track” recent versions of major browsers support browser settings.
You can also change the way your browser handles cookies. For example, already existing cookies can be deleted. You may also set your browser to block all cookies, including cookies associated with our services, or to indicate when a cookie is being set by us. However, it’s important to note that some services may not function properly if your cookies are disabled.
You can also manage many company’s cookies used for online advertising via the consumer choice tools created under self-regulation programs in many countries, such as the US-based aboutads.info choices page. You can learn more about cookies at www.aboutads.info/choices.
Security
We use commercially reasonable physical, managerial, and technical safeguards to preserve the integrity and security of your personal information.
Access to Information; Contacting Heather Penny
To keep your Personal Information secure and accurate, we provide various ways you may update your contact information:
- Filling out a contact form
- Updating your preferences through MailChimp
- You may also “opt-out” or unsubscribe from an email list
If you have any questions regarding our Privacy Policy, please use our contact form, send us an email at [email protected], or call us at 925.699.3891.